What KPIs does Mabbly track and report on?

Mabbly tracks KPIs across the full marketing funnel including: awareness metrics (impressions, reach, share of voice), engagement metrics (CTR, time on site, bounce rate, social engagement), lead generation metrics (form fills, MQLs, cost per lead), pipeline metrics (SQLs, pipeline value, win rate), and revenue metrics (CAC, LTV, marketing-attributed revenue). KPIs are always tied to your specific business objectives — we don't produce reports full of metrics that don't connect to outcomes.

How often does Mabbly provide reports?

Standard engagements include monthly reporting with a formal review call. For active paid media campaigns, we provide weekly performance summaries in addition to the monthly comprehensive report. Clients also have access to live dashboards (built in Google Looker Studio or similar platforms) for self-serve access to real-time data between reporting cycles. Cadence can be adjusted based on your team's preferences and the pace of activity.

What analytics platforms does Mabbly use?

Mabbly works across all major analytics and reporting platforms including Google Analytics 4, Google Search Console, Google Looker Studio, HubSpot, Salesforce, LinkedIn Campaign Manager, Meta Ads Manager, SEMrush, and Ahrefs. We can connect data sources from multiple platforms into unified dashboards so you have a single view of marketing performance rather than switching between tools. If you have an existing tech stack, we work within it.

How does KPI reporting improve marketing performance?

Good reporting creates a continuous improvement loop: you measure performance, identify what is working and what is not, make adjustments, and measure again. Without this loop, marketing decisions are based on gut feeling and recency bias. Mabbly's reporting is designed to surface the specific insights that drive decisions — budget reallocation, channel pivots, creative refreshes, audience targeting changes — so every dollar is allocated to what demonstrably works.

How does Mabbly set KPI targets?

KPI targets are always grounded in historical data, not aspirational numbers. We start by auditing your current performance across all active channels to establish a realistic baseline. Targets are then set as percentage improvements over baseline, benchmarked against industry averages where relevant. This approach ensures goals are ambitious but achievable, and means that underperformance is detectable early rather than discovered at the end of a quarter.

What makes Mabbly's reporting different from standard agency reports?

Most agency reports show activity (what was done) and vanity metrics (impressions, followers). Mabbly's reports tell a business story — what happened, why it happened, what it means for your business goals, and what we are doing about it. We treat reporting as a communication tool for executives who need to justify marketing investment, not just a data dump for marketing managers. Reports include plain-language interpretation and a clear recommended action list for the following month.

Marketing Analytics & KPI Reporting for B2B Brands

KPI reporting is the structured measurement and analysis of key performance indicators that connect marketing activities to business outcomes. Mabbly builds custom reporting systems for B2B companies by combining web analytics and campaign data into executive-ready business narratives — translating complex marketing metrics into actionable insights that reveal marketing’s direct contribution to pipeline, revenue, and organizational growth.

Providing a Quantitative Lens to Assess Progress Towards Your Goals.

KPI reporting creates an ongoing feedback loop that helps assess the relationship between marketing tactics, performance metrics, and business goals. It helps explain performance to more objectively identify what’s working and what’s not allowing for data-backed decisions that progress us toward our goals.

WHEN DO YOU NEED KPI REPORTING?

TO ESTABLISH GOAL ALIGNMENT, VISIBILITY, AND ACCOUNTABILITY

KPI goals should be set at all levels of your brand—from awareness and traffic to engagement and conversions. KPI reporting ensures your web analytics, and campaign goals are directly tied to specific metrics that everyone in your organization can use to evaluate success.

YOU NEED TO IDENTIFY INSIGHTS THAT DRIVE ACTION

Over time, KPI reporting will reveal trends in your marketing engine which can help you retune your tactics and reallocate resources to improve performance or avoid potential issues down the road.

YOU NEED CLARITY FOR ONGOING OPTIMIZATIONS

KPI metric analysis combines web analytics with real-time, in-market data to help you make the right decisions. It can shed light on potential PPC campaign optimizations and inform your site’s ongoing search engine optimization strategy.

WHY MABBLY?

Growing Your Business With Confidence.

Our approach to KPI reporting combines our marketing and analytical expertise with your unique business expertise. This leads us to KPI targets that elevate your growth while remaining realistic based on historical performance.

FROM THE TEAM

At Mabbly, we’re a team driven by curiosity, passionately diving into data mysteries. We seek the “why” behind each data point because understanding the root cause empowers us to deliver impactful results. Our reporting goes beyond just numbers; we’re storytellers dedicated to helping clients understand their data.

Shazma Aslam, Digital Marketing Analyst at Mabbly

CASE STUDIES

How we helped our partners turn their users into the heart of their success story.

LEARN MORE

The Lactation Network

Full Partnership

Griffith Foods

Content Creation
Digital Strategy
Website Design & Development

Workiva

Brand Positioning
Content Creation
Digital Strategy

“Thank you all for your hard work. We couldn’t have picked a better partner to help us bring TLN to life. I hope you feel like TLN is yours, too, because it is. So grateful for each of you.”

Sarah Kellogg Neff, The Lactation Network

“We’re eager to continue working with [Mabbly] because they understand what we’re trying to do and are able to act on it. Their unique data-driven approach allows them to align with the client and really understand objectives.”

Dan Hogan, Tolmar

“Undoubtedly, Mabbly is as strong an agency partner as I’ve come across in my career. And, if an added bonus were required, they’re wonderful to work with.”

David Spreckman, Verano