VENUE EXPERIENCESWORTH CARING ABOUT
FanOSX
CRAFTING BRAND INTRIGUE, AWARENESS, AND EXCITEMENT FOR MOTORSPORT FANS ACROSS THE WORLD.
The Ask
Develop a brand and website that entices motorsport fans to enhance their race-day experience.
Services
THE CHALLENGE
Our client came to us with FanOSX when it was still a germinating seed, but one with a lot of potential: An application that enhanced the venue experience for motorsport events. Problem is, many venues run on tight margins and are slow to adopt new technologies. We had to create a brand ID and website that showcased the value, intrigue, and excitement this experience would bring.
THE NEED
- Develop a brand name and brand ID for FanOSX, an ingredient brand that will operate behind the applications for venues.
- Create a website to promote FanOSX to both venue owners and motorsport fans.
THE COLLABORATION
Grounding ourselves in SME interviews and survey data from the target audience, we began work on a brand ID that would resonate with every motorsport fan, agnostic of any specific race or series. We then dove into further research and ideation to create a website that illuminates the difference FanOSX can bring to fan experiences.
Working on the FanOSX project was a thrilling challenge for our team. We created a compelling brand and website that not only appealed to fans and venues but also showcased the cutting-edge technology, solidifying FanOSX‘s position in the motorsports world.
Liz Fitzpatrick, Account Director at Mabbly
OUR IMPACTFUL SOLUTION
Create a branded landing page, followed by a full-build website, that informs venue owners and excites fans. We started with a simple landing page that FanOSX could use as a calling card to investors and venue owners—a high-level overview of their product and how it plans to transform the fan experience. While they marketed that landing page, we were creating a full website. This included an entire page dedicated to the step-by-step experience fans can expect with FanOSX.
