PRODUCT DISCOVERY
GET TO MARKET FASTER AND INCREASE YOUR CHANCES OF SUCCESS BY LEVERAGING PRODUCT DISCOVERY.
Too often, businesses try to solve problems by building a new website, app, or digital product without fully understanding the core issues they are attempting to address. This frequently leads to solutions that take too long to build and fail to meet customer needs or align with company goals. By taking a more strategic approach with Product Discovery, we ensure the products you create genuinely solve real problems for your business and customers.
WHY DO YOU NEED PRODUCT DISCOVERY?
ALIGNS PROJECT WITH COMPANY VISION
MEETS AUDIENCE NEEDS
REDUCES RISK
SAVES TIME AND RESOURCES
IDENTIFIES OPPORTUNITIES
THE MABBLY METHOD
We increase your chance of a successful product launch by helping you build the right product for the right user.
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01
RESEARCH
We immerse ourselves in learning about your business, customers, competition, and market dynamics. This includes completing internal interviews, analyzing existing data, conducting user research, and exploring your product ecosystem. We synthesize these insights to describe the core problems or opportunities to tackle.
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02
DEFINE
With a clear view of the problems and customer needs, we develop the vision for an innovative product solution. This includes creating user personas, defining product requirements, prioritizing features based on customer value, and mapping the ideal user experiences. Multiple product concepts may be outlined for further validation.
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03
VALIDATE
We create low and high-fidelity prototypes for the product ideas showing the most promise. After testing these prototypes with users, we gather feedback and make incremental refinements. We continue this validation cycle until we arrive at a final product specification that fulfills the core needs.
WHY MABBLY?
PRODUCT DISCOVERY LEADS TO RESEARCH-DRIVEN SUCCESS.
Mabbly ensures any new websites, apps, or digital products we create are purposefully designed to appease your customers and propel your business forward. Reach out today to start discovering the right product solution.
FROM THE TEAM
I focus on integrating all elements of our clients’ digital ecosystems through product development and design. My goal is to transform ideas into impactful digital solutions.
CASE STUDIES
How we helped our partners turn their users into the heart of their success story.