Go to market for Consumer and Retail

The paid playbook that built DTC is breaking.

Rented audiences, on platforms that keep changing the rules. We build demand and loyalty you actually own.

Sound like your last quarter

We have heard this in a hundred brand meetings.

Paid social stopped performing.

Apple App Tracking Transparency cost Meta roughly $10 billion in a single year, and only about half of iOS users opt in to tracking.CNBC, 2022; AppsFlyer, 2024

You rent your audience.

US retail media spend is forecast to grow about 88 percent to $97.9 billion by 2028, the tax you pay to reach your own customers.eMarketer, 2024

CAC is up. Loyalty is thin.

Customer acquisition cost has risen 222 percent over the last decade, and half of loyalty members engage with only one of the programs they join.SimplicityDX, 2022; Deloitte, 2025

The platform owns your customer data.

Raising retention by 5 percent lifts profit by 25 to 95 percent, but only when the relationship sits in your systems, not the platform.Bain via Harvard Business Review, 2014

One policy change resets your growth.

A single platform policy update erased the tracking signal marketers had relied on, overnight.CNBC, 2022

What you are weighing, and why it stalls

Every fix on the table has the same crack.

More paid social

Push more budget into the same channels.

But you are renting reach on a foundation that keeps shifting.

A performance agency

A shop to squeeze the funnel.

But better ad ops cannot fix an audience you do not own.

A loyalty app

A points program to hold customers.

But loyalty tech without a brand reason to return is a coupon, not a relationship.

Discounting

Cut price to move volume.

But you train the customer to wait for the next sale and erode the margin.

A rebrand

A fresh look to stand out.

But a brand with no demand engine behind it is a logo, not growth.

Same crack, every lever: no signal underneath it. Each one treats the symptom, never the system.

Demand and loyalty you own

Growth a policy update cannot reset to zero.

How the GTM OS answers it, for you

One system, built on the audience you own.

Demand you own

Owned audience and channels, so growth does not live or die on a platform’s rules.

Loyalty with a reason

A brand people come back to, not a discount they wait for.

A brand that compounds

Reputation and story that build equity every quarter instead of renting attention.

One accountable system

Brand, demand, and retention as one motion, reporting on revenue, not impressions.

Proof, from firms like yours

Proof we are not only B2B.

75%

of retailers saw paid social performance fall after the iOS privacy shiftCommerceNext

164%

higher average order value, for CraneRead the Crane story ↗

288%

peak lift in website conversions, for NoDoz

See the full case studies →

Why now

The paid playbook that built DTC is breaking.

Rented reach is now the most expensive, least reliable line on your P&L.

222%

rise in the cost to acquire a customer over the last decadeSimplicityDX · 2022

$10B

revenue Meta said Apple’s privacy change would erase in a single yearCNBC · 2022

88%

growth in US retail media ad spend by 2028, another rented channel to fundeMarketer · 2024

The case, in the research

You do not have a marketing problem. You have an ownership problem.

The receipts on why renting demand stopped working, and where the durable revenue actually lives.

SimplicityDX · 2022Customer acquisition cost is up 222 percent in a decade, and the average brand now loses about $29 on every new customer it buys.Read ↗ CNBC · Feb 2022Meta told investors Apple’s iOS privacy change would cost it $10 billion in a single year, and the targeting has never fully come back.Read ↗ AppsFlyer · Apr 2024Three years after App Tracking Transparency, only about half of iOS users opt in to tracking, and in the US it is lower still.Read ↗ eMarketer · 2024US retail media ad spend will grow about 88 percent to $97.9 billion by 2028, another platform charging brands for their own shoppers.Read ↗ Deloitte · 2025Half of loyalty members engage with only one program despite joining many, and up to 40 percent of brand value comes from something other than price.Read ↗

Questions brand leaders ask us

Straight answers, with the data.

Our CAC keeps climbing. Is that us or the market?

It is the market, and it is structural. Independent research puts the rise in customer acquisition cost at 222 percent over the last decade, with the average brand now losing money on the first purchase. Cutting spend does not fix a channel that is priced to extract your margin. Owning the relationship after the first sale does.SimplicityDX, 2022

Why did our paid social stop performing the way it used to?

Apple’s App Tracking Transparency removed the signal that made precise targeting and measurement possible. Meta itself told investors the change would cost it roughly $10 billion in one year, and years later only about half of iOS users opt in to tracking. You are optimizing on far less data than the old playbook assumes.CNBC, 2022; AppsFlyer, 2024

Everyone says build first party data. What does that actually buy us?

It buys you a market you can reach without paying a platform tax every time. When the audience, the consent, and the purchase history sit in your systems, you can activate demand directly instead of renting it back through retail media, where US spend is forecast to grow about 88 percent to $97.9 billion by 2028.eMarketer, 2024

Should we spend on acquisition or retention right now?

Both, but the math favors the base you already have. Bain research cited by Harvard Business Review found that raising retention by 5 percent lifts profit by 25 percent to 95 percent. Yet most loyalty is thin, with half of members engaging with only one of the programs they join. The fastest upside is reactivating relationships you already earned.Bain via Harvard Business Review, 2014; Deloitte, 2025

You say own the whole go to market. What does Mabbly actually do differently?

We run strategy, brand, marketing, and sales as one system instead of four vendors pointing at each other. It is built on the Relationship Revenue OS, which we wrote from 500 practitioner interviews, and it includes a live AI product that finds and reactivates dormant relationships already in your data. The idea is simple: activate the market you already own.Mabbly Relationship Revenue OS

See the gap before you spend a dollar closing it.

See your growth gap ↗See the proof ↗ You own marketing